By Bill Novelli, Boe Workman, Steve Case
50+ is a choice to hands. it is a groundbreaking examine the revolution that is happening instantly between seventy-eight million American child boomers. From age 50+ on up, american citizens are refusing to rock away their retirement. they are beginning new careers, rallying for motives as regards to their hearts, elevating grandchildren, changing into extra lively of their groups, and, specifically else, altering the face of getting older in the US.
invoice Novelli, CEO of AARP, is familiar with that with the biggest iteration of usa citizens ever recorded nearing conventional retirement age, this revolution is altering the best way 50+ american citizens dwell their lives. The boomers have enormous technological services, are actively fascinated about keeping a fit way of life, were politically lively all through their lives, and are cozy dealing with their very own funds. they are no strangers to the gymnasium, the vote casting sales space, on-line making an investment websites, or the day by day administration in their 401(k)s, and they are joining...
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Extra resources for 50+. Igniting a Revolution to Reinvent America
We fund remarkable medical research, primarily through the National Institutes of Health (NIH) and other institutions, but much of it is aimed at understanding disease rather than promoting health. We need a better balance. The same can be said for the pharmaceutical industry. Its innovative, privately funded research mainly seeks to find profit-making cures for disease and disorder rather than less lucrative vaccines and other preventive care. For those who can afford them, the industry’s advanced therapies, wonder drugs, and medical devices function extremely well after illness strikes.
An efficient, best-in-the-world health-care system that emphasizes staying healthy and preventing illness will benefit all generations and all segments of our society. And over the long run, it will save money, too. The experts already know what needs to be done. Much of what they recommend can be captured in the following seven steps: improving the use of information technology to cut waste and achieve efficiencies; reducing the toll of medical errors; promoting health and healthy behavior from infancy through old age; preventing disease, not just curing it; sharpening our focus on the growing problem of chronic diseases; dealing with the escalating cost of prescription drugs; and making sure that all Americans have access to the health-care system.
Before the marketing began, there was sales training, understanding the business from the bottom up by working retail. After a quick week of sales orientation I was given a station wagon full of products and promotional materials and a sales bag (I still have it) and sent off into the Syracuse sales district in upstate New York. My territory was from Binghamton down into the Catskills. We had a large product line, but our Unilever mainstays were laundry detergents. I had only two business suits, which I alternated day by day throughout the weeks and months of my retail apprenticeship.
50+. Igniting a Revolution to Reinvent America by Bill Novelli, Boe Workman, Steve Case